Ford in the UAE - History, Technology & Model Line Up

Ford, a globally recognized American automotive brand, has a rich history of more than a century. Throughout its journey, the company has established itself as a pioneer in innovation and accessibility, offering a diverse range of vehicles. From iconic models like the Mustang to practical family cars like the Explorer, Ford caters to various needs and preferences. 

Today, Ford continues to push boundaries by implementing the latest technology and features in its vehicles. Notably, Ford has established a strong presence in the United Arab Emirates, offering a wide selection of models and catering to the diverse needs of drivers in the region. On this Page, we will explore all the information you need to know and will evaluate if is it worth it to buy a Ford in Dubai.

The Story of Ford - A Century of Innovation

A Historical Overview of Ford

Ford’s story begins in the bustling early 20th century when innovation and the spirit of adventure were in the air. Established in 1903 by Henry Ford, the company was born out of a dream to manufacture affordable automobiles for the average American. This dream took shape in a small workshop in Detroit, marking the start of a journey that would revolutionize the automotive industry. The creation process was fueled by Ford’s belief in simplicity, efficiency, and the potential of mass production.

One of Ford’s most significant contributions to the automotive world was the introduction of the assembly line in 1913. This groundbreaking innovation drastically reduced the time it took to build a car, making it possible to produce vehicles at a scale and speed previously unimaginable. The Model T, perhaps the most iconic Ford car, benefited greatly from this process, cementing its place in history as the car that “put the world on wheels.” 

Over the years, Ford has remained at the forefront of innovation, constantly seeking ways to improve and redefine the driving experience. The company has made significant strides in safety technology, introducing features like seat belts and safety glasses, which have become industry standards. Ford has also embraced sustainability, venturing into electric vehicles and hybrid technology, showing a commitment to environmental stewardship.

Today, Ford’s legacy continues to evolve, driven by a passion for excellence and a vision for the future. Through its journey, Ford has not just manufactured cars; it has shaped the way we live, work, and connect with the world around us.

ford history

From Cars to Trucks - Discover Your Perfect Ford

Diverse Range of Ford Vehicles

Ford Trucks

Ford's renowned truck lineup offers power, capability, and towing capacity, ideal for work, recreation, and off-road adventures:



  • Maverick

  • Ranger

  • F-Series (including F-150, F-250, F-350, F-450)

  • Ranger Raptor

Ford SUVs

Ford's SUV lineup offers versatility, capability, and modern technology, catering to a wide range of lifestyles and preferences. Whether you're seeking a family-friendly option, a city commuter, or an off-road companion, Ford has your perfect match:



  • Ford Explorer

  • Ford Escape

  • Ford Edge

  • Ford EcoSport

  • Ford Expedition

  • Ford Bronco Sport

  • Ford Bronco

  • Ford Mach-E (Electric)

Sedans

Ford's car lineup provides comfort, fuel efficiency, and innovative technology, perfect for everyday driving and city commutes. Explore a variety of options to find your ideal fit:



  • Fiesta

  • Fusion

  • Mustang

  • Taurus (discontinued in some regions)

  • Mondeo (discontinued in some regions)

Ford EV's

Ford's innovative EVs are known for cutting-edge technology, and impressive performance:



  • Mustang Mach-E

  • F-150 Lightning (electric truck)

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How Ford Transformed the Auto Industry?

Advanced Technology of Ford

Ford’s commitment to innovation is evident in every vehicle that rolls off its production lines. With a focus on enhancing the driving experience, ensuring safety, and embracing sustainability, Ford integrates advanced technologies across its model range. Here are five key innovations that showcase Ford’s technological prowess.

EcoBoost Engines

Ford’s EcoBoost technology represents a leap forward in engine efficiency. By combining direct fuel injection, turbocharging, and variable valve timing, EcoBoost engines deliver impressive power without compromising on fuel economy. This technology demonstrates Ford’s ability to balance performance with environmental responsibility.

SYNC Infotainment System

The SYNC infotainment system transforms Ford vehicles into connected, smart mobility solutions. Offering voice-activated controls, seamless smartphone integration, and real-time traffic updates, SYNC ensures that drivers stay connected and informed. The system’s intuitive interface and comprehensive features enhance both convenience and safety on the road.

Co-Pilot360 Safety Suite

Ford’s Co-Pilot360 is a comprehensive suite of driver-assist technologies designed to augment driver capabilities and enhance safety. Features like Automatic Emergency Braking, Blind Spot Information System, and Lane Keeping Assist work in concert to prevent accidents and protect passengers, showcasing Ford’s commitment to safety.

Pro Trailer Backup Assist

For those who frequently tow, Ford’s Pro Trailer Backup Assist simplifies the process. With just the twist of a knob, drivers can easily steer their trailer in reverse. This innovative feature eliminates the complexity of backing up with a trailer, making it accessible even to those new to towing.

Electric Vehicle (EV) Technology

Ford is also making significant strides in electric vehicle technology, with the Mustang Mach-E and the F-150 Lightning leading the charge. These vehicles not only offer zero emissions but also bring powerful performance and cutting-edge features, such as fast charging and long-range capabilities, to the forefront of the EV market.

Through these innovations, Ford continues to push the boundaries of automotive technology, ensuring that its vehicles offer something for everyone. From performance and efficiency to connectivity and safety, Ford’s advancements are setting the stage for the next generation of mobility.

The Journey of Ford Across the World

Ford's Global Reach

Ford has transcended its American roots, establishing a powerful presence that spans the entire globe. Here are few pivotal reasons behind Ford’s global success.

  • Adaptation to Local Markets: Ford has excelled in tailoring its vehicles to meet the specific needs and preferences of consumers in different regions. This approach has allowed Ford to offer products that resonate with local tastes.

  • Diverse Product Lineup: The company’s wide array of models, ensures that there is a Ford vehicle for every segment of the market. This diversity has broadened its appeal across different demographic and geographic boundaries.

  • Strong Dealer Network: Ford has built a robust and extensive dealer network worldwide, making its vehicles accessible to consumers in even the most remote areas. This extensive network has been crucial for providing sales support and after-sales services, fostering customer loyalty.

  • Innovative Marketing Strategies: Ford has leveraged innovative marketing strategies, including digital marketing and global sponsorships, to build brand recognition and connect with consumers on a personal level. 

Through these strategic initiatives, Ford has not only expanded its global reach but also solidified its position as a key player in the automotive industry worldwide. The brand continues to evolve, embracing new challenges and opportunities in the ever-changing global market.

globe of ford

A Look at Ford's Global Performance

Ford's Global Sales Figures

  • Ford’s global sales in 2023: 4.8 million units.
  • Growth/Decline in sales in 2023 from 2022: 6.67%.
  • Total sales of units in the last decade (2010 to 2020): 60 million units.
ford sales

Ford Issues, Failure & Malfunctions

Potential Problems with Ford Vehicles

ford issue

Ford vehicles, known for their durability and performance, occasionally encounter technical issues that owners should be aware of. Here are some common problems associated with Ford cars:

  • Transmission Problems: Some Ford vehicles may experience issues with their automatic transmissions, including rough shifting, slipping gears, or transmission fluid leaks.
  • Electrical System Malfunctions: Electrical problems such as malfunctioning sensors, faulty wiring, or intermittent electrical failures can affect various components, including the ignition system, lights, and infotainment system.
  • Engine Misfires: Certain Ford models may encounter engine misfire issues, resulting in rough idling, reduced performance, or illuminated check engine lights.
  • Suspension and Steering Concerns: Ford vehicles may develop suspension and steering problems over time, including worn-out suspension components, loose steering, or excessive vibration while driving.
  • Cooling System Failures: Cooling system failures, such as radiator leaks, coolant hose failures, or thermostat malfunctions, can lead to engine overheating and potential damage if not addressed promptly.
  • Fuel System Issues: Fuel system problems, such as clogged fuel injectors, fuel pump failures, or fuel leaks, may cause poor engine performance, stalling, or difficulty starting the vehicle.
  • Exhaust System Defects: Exhaust system defects, such as exhaust leaks, corroded mufflers, or damaged catalytic converters, can result in increased emissions, loud exhaust noises, or reduced engine efficiency.

By having keen eye on these issues, you can significantly maintain the performance of ford for long time.

Fords Robust Performance

Is It Worth It To Buy Ford in Dubai?

ford future

Ford has a strong presence in Dubai, with established dealerships and widely available spare parts. This accessibility makes Ford a convenient option for car buyers in the region, ensuring support and services are readily available.

Choosing to buy a Ford in Dubai is considered a good decision by many. Ford vehicles are known for their reliability, performance, and advanced technology, making them well-suited to the driving conditions and lifestyle in Dubai. With a range of models to choose from, buyers can find a Ford that fits their needs and preferences.

Frequently Asked Questions

Ford FAQs

Both Ford and Lincoln are owned by the Ford Motor Company. However, Lincoln is positioned as a luxury brand, offering premium features, materials, and a higher price point compared to Ford vehicles.

Ford offers extended warranty plans through its dealerships. These plans can provide additional coverage beyond the standard factory warranty, offering peace of mind and protection against unexpected repairs.

Ford recommends following the maintenance schedule outlined in your vehicle’s owner’s manual. This typically involves routine oil changes, tire rotations, and filter replacements at specific mileage intervals. Consulting your dealership or a qualified mechanic is always recommended.

The FordPass App offers remote control over certain vehicle functions, service reminders, parking assistance, and rewards, enhancing the ownership experience.

The towing capacity varies by model and configuration, with certain Ford trucks capable of towing over 10,000 pounds, suited for heavy-duty tasks.

You can get all Ford repairs from our garage strategically located at Al Quoz in Dubai. We have the both expertise and genuine Ford spare parts to ensure long term fix. 

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