Lexus in the UAE - Advanced Technology, Models & History

Lexus stands as a beacon of luxury and refinement in the automotive world. Born in Japan, this brand quickly rose to fame for its commitment to excellence, comfort, and high-end technology. Lexus embarked on its journey with a simple yet powerful goal: to create the world’s best car. This ambition fueled its rise from a bold idea to a globally revered luxury marque.

The iconic Lexus logo, with its stylized “L” encased in an oval, is more than just a symbol. It represents the brand’s promise of perfection and quality, mirroring Lexus’s dedication to crafting vehicles that offer an unmatched driving experience. The elegance and simplicity of the logo perfectly embody the sophistication and innovation that Lexus cars are known for around the world.

A Legacy of Luxury

History of Lexus

Lexus, the luxury vehicle division of the Japanese automaker Toyota, has an intriguing history that reflects its commitment to innovation, luxury, and superior engineering. Since its inception, Lexus has continually set new standards in the automotive industry, earning a prestigious place in the hearts of car enthusiasts worldwide.

The journey of Lexus began in the mid-1980s when Toyota’s Chairman, Eiji Toyoda, issued a challenge to build the world’s best car. This ambitious project, codenamed “F1,” aimed to create a luxury sedan that could compete with the best from Europe and America. The culmination of this project was the launch of the Lexus LS 400 in 1989. With its quiet cabin, high performance, and impeccable build quality, the LS 400 quickly established Lexus as a major player in the luxury car market.

Milestones and Evolutions

Since the debut of the LS 400, Lexus has not only expanded its lineup but also introduced a series of technological and design innovations:

  • 1990s: Lexus was one of the first luxury car brands to equip its vehicles with premium audio systems, in partnership with Nakamichi, and later with Mark Levinson, setting a new standard for audio excellence in cars.
  • 2000s: The brand introduced the RX 300 in 1998, creating the luxury crossover SUV segment that combined the versatility of an SUV with the comfort and performance of a luxury sedan.
  • Hybrid Technology: In 2005, Lexus launched the RX 400h, the world’s first luxury hybrid SUV, demonstrating its commitment to environmental sustainability alongside luxury and performance.
  • Innovative Design: The introduction of the spindle grille in the 2010s became a signature design element, symbolizing the bold and distinctive presence of Lexus vehicles.
Lexus’ Impact on the Luxury Car Market

Lexus’s introduction radically changed the luxury car market, especially in the United States. Its focus on customer service, reliability, and high-quality vehicles offered an appealing alternative to European luxury brands. Lexus has been a pioneer in emphasizing customer satisfaction, leading to top rankings in numerous customer service and satisfaction surveys.

Interesting Historical Facts about Lexus
  • Name Origin: The name “Lexus” is derived from the words “luxury” and “elegance,” and it symbolizes the brand’s aspiration to offer a luxurious driving experience.
  • Market Expansion: Initially launched in the United States, Lexus quickly expanded globally, becoming a symbol of luxury and refinement in over 90 countries, especially in the UAE.
  • Racing Achievements: Lexus has also made its mark in motorsports, showcasing the performance and durability of its vehicles in grueling races like the 24 Hours of Daytona.
history of Lexus

Diverse Range of Lexus Models in the UAE

Lexus Models - Complete Range

Lexus’s lineup is designed to offer something for everyone, from dynamic sedans and versatile SUVs to high-performance cars and eco-friendly hybrids and electric vehicles. Each model embodies Lexus’s commitment to craftsmanship, luxury, and cutting-edge technology.


  • IS: The Lexus IS is a compact luxury sedan known for its sporty performance and agile handling. It features a bold design, advanced safety technology, and a refined interior.

  • ES: The ES is a mid-size sedan that combines elegance with comfort. It offers a smooth ride, spacious cabin, and is available with a variety of powertrains, including a hybrid option.

  • GS: The GS is a mid-size luxury sedan that balances performance with sophistication. Although its production has ended, it remains popular in the used market for its strong engines and engaging driving experience.

  • LS: The flagship sedan of Lexus, the LS, epitomizes luxury and innovation. It boasts cutting-edge technology, superior comfort, and a powerful yet smooth performance.

SUVs & Crossovers

  • UX: The UX is a compact crossover offering stylish urban design, maneuverability, and efficient hybrid options.

  • NX: A mid-size luxury crossover, the NX stands out with its sharp design, comfortable interior, and impressive technology features, including hybrid versions.

  • RX: The RX, one of Lexus's best-selling models, is known for its reliability, luxurious cabin, and smooth ride. It comes in both standard and extended "L" versions for extra seating, with hybrid options available.

  • GX: The GX is a mid-size luxury SUV that combines off-road capability with on-road comfort, featuring a V8 engine and spacious interior.

  • LX: The LX is Lexus's flagship SUV, offering unmatched luxury, spaciousness, and off-road prowess, powered by a robust V8 engine.

Performance Cars

  • LC: The LC is a high-performance luxury coupe that dazzles with its breathtaking design, powerful engine options, and refined driving dynamics.

  • RC: The RC is a compact luxury coupe known for its aggressive styling, engaging performance, and a comfortable interior.

  • F-series (e.g., RC F, GS F): The F-series represents Lexus's highest performance models, featuring more powerful engines, sport-tuned suspensions, and unique design elements.

Hybrids & Electric Cars

  • UX Hybrid: The UX Hybrid offers an efficient and stylish entry into luxury crossover driving, with impressive fuel economy and a seamless driving experience.

  • ES Hybrid: Combining the comfort and elegance of the ES sedan with hybrid efficiency, the ES Hybrid is perfect for those seeking luxury without compromise.

  • LC Hybrid: The LC Hybrid delivers high performance alongside better fuel efficiency, encapsulating the essence of a futuristic luxury coupe.

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Innovations in Modern Lexus

Advanced Tech Features in Latest Lexus Models

Lexus has always been at the forefront of integrating high-end technology and innovations into its vehicles, focusing on enhancing safety, performance, comfort, and sustainability. Here are a few advanced tech features that showcase Lexus’s commitment to innovation in modern models:

Lexus Safety System+ (LSS+)

This comprehensive suite of safety technologies is designed to support the driver’s awareness and decision-making under various traffic conditions. It includes features like Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Automatic High Beams, and Dynamic Radar Cruise Control. These technologies work together to help prevent accidents and ensure the safety of both the occupants and pedestrians.

Lexus Enform

Lexus Enform connects drivers to a wider range of services and conveniences. This includes emergency assistance, a concierge service, and remote control over vehicle functions like starting the engine or locking and unlocking the doors through a smartphone app. Enform also offers an app suite that provides access to your favorite mobile applications, making it easier to stay connected while on the go.

Mark Levinson Audio Systems

In partnership with Mark Levinson, a renowned high-fidelity audio equipment brand, Lexus offers premium sound systems that are custom-tailored for each model’s unique interior acoustics. These systems feature GreenEdge technology, which combines high efficiency with extraordinary power for a richer, more nuanced listening experience, turning the cabin into a concert hall on wheels.

Hybrid Drive Systems

A pioneer in hybrid technology, Lexus offers some of the most advanced hybrid vehicles on the market. These systems combine gasoline engines with electric motors, providing a balance between performance and fuel efficiency without compromising on luxury or driving pleasure. Lexus hybrids, such as those found in the UX Hybrid, ES Hybrid, and LC Hybrid, showcase the brand’s approach to sustainable and eco-friendly driving solutions.

Advanced Driver Assistance Systems (ADAS)

Lexus’s modern vehicles are equipped with advanced driver assistance systems that enhance driving convenience and safety. These include features like the Panoramic View Monitor for 360-degree views around the vehicle, Blind Spot Monitor with Rear Cross-Traffic Alert, and Intelligent Parking Assist. These systems utilize cameras and sensors to provide drivers with enhanced visibility and awareness, making parking and maneuvering in tight spaces easier and safer.

Lexus Interface

The Lexus Interface is the latest in infotainment system technology, offering a seamless and intuitive user experience. It features a high-resolution touchscreen display, voice-activated controls, and integration with smartphones through Apple CarPlay and Android Auto. This system is designed to keep drivers connected, entertained, and informed with minimal distraction. 

Popularity of Lexus - A Japanese Automaker

Lexus - A Global Luxury Car Brand

Lexus, as a global luxury car brand, has achieved remarkable popularity and respect across various markets worldwide. The brand’s approach to luxury, innovation, and customer service has helped it carve out a significant presence not just in its home country of Japan but also in North America, Europe, Asia, and the Middle East. Each market has its unique trends, consumer preferences, and reasons for the brand’s appeal.

  • Lexus in the Japanese Market: In Japan, Lexus enjoys a prestigious reputation, symbolizing not only luxury and quality but also technological advancement and reliability. However, the brand faces stiff competition from other luxury car manufacturers, both domestic and international. Despite this, Lexus has maintained its appeal through craftsmanship, design details, and a focus on hybrid technology, aligning with the country’s emphasis on efficiency and environmental sustainability.
  • Lexus in North America: North America, particularly the United States, has been a stronghold for Lexus since its introduction. The brand’s commitment to quality, reliability, and customer service excellence has resonated well with American consumers. Lexus’s diverse lineup, including sedans, SUVs, hybrids, and performance vehicles, caters to a wide range of preferences, contributing to its popularity. The brand’s focus on hybrid technology has also appealed to the environmentally conscious segment of the market.
  • Lexus in Europe: In Europe, Lexus faces tough competition from established European luxury carmakers. Despite this, it has carved out a niche for itself, particularly with consumers who value reliability, build quality, and hybrid technology. The European market’s stringent emissions standards have made Lexus’s advanced hybrid and electric vehicles increasingly attractive to environmentally conscious consumers.
  • Lexus in Asia (Excluding Japan): In other Asian markets, Lexus is seen as a status symbol, representing luxury, success, and sophistication. The brand’s emphasis on comfort, advanced technology, and hybrid options aligns well with the preferences of consumers in countries like China and South Korea, where there is growing demand for environmentally friendly luxury vehicles.
  • Lexus in the UAE and the Middle East: In the UAE and the wider Middle East, Lexus is highly regarded for its luxury, durability, and performance. The brand’s large sedans and SUVs are particularly popular, catering to the region’s preference for spacious and high-performance vehicles. Lexus’s reputation for reliability and quality service adds to its appeal in a market that values hospitality and customer care.
Lexus repair in dubai

Consumer Preferences and Appeal of Lexus

The appeal of Lexus across different regions can be attributed to several key factors:

  • Reliability and Quality: Lexus’s reputation for building reliable and high-quality vehicles is a significant draw for consumers worldwide.
  • Luxury and Comfort: The brand’s focus on luxury, comfort, and a superior driving experience appeals to consumers looking for more than just a car.
  • Innovation and Technology: Lexus’s investment in hybrid technology, safety features, and advanced infotainment systems resonates with consumers interested in environmentally friendly and technologically advanced vehicles.
  • Customer Service: Lexus’s emphasis on exceptional customer service and owner satisfaction helps to build loyalty and trust among its customers.

Lexus’s ability to adapt to regional preferences while maintaining its core brand values of luxury, innovation, and quality has been crucial to its global popularity and success.

Lexus Sales Worldwide

Lexus Sale in 2023

    • Trend Analysis: There was a slight increase of around 1.5% in sales in 2023 compared to 2022.
    • Estimated Sales: In 2023, Lexus sold approximately 800,000 units globally.
    • Decade Overview: Over the last decade, from 2013 to 2023, Lexus sold approximately 7.5 million units worldwide.
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Lexus Malfunctions & Repairs in UAE

Expert Maintenance Tips for Common Lexus Problems

Lexus issues
  • Dashboard Cracking: Many Lexus owners in the UAE have reported issues with their dashboard materials cracking under the intense heat and sunlight. To minimize this, regularly use a sunshade when parking outdoors and consider applying a UV protectant on the dashboard to prevent damage.
  • Air Conditioning System Failures: Given the extreme temperatures in the UAE, air conditioning systems in Lexus vehicles can sometimes fail prematurely. Regularly servicing the AC system, including checking and refilling the refrigerant and replacing the cabin filter, can help avoid this issue.
  • Battery Drainage: Some Lexus models may experience battery drainage issues, especially if the vehicle is not used regularly. To prevent this, it’s advisable to start and run the car for a few minutes at least once a week, or consider using a battery maintainer if the vehicle will be stationary for extended periods.
  • Suspension Noises: Suspension components may wear out faster due to the rough terrain in some parts of the UAE. Listening for unusual noises and having the suspension system checked and serviced regularly can help identify and rectify problems early.
  • Brake Wear and Tear: The sandy conditions in the UAE can lead to accelerated brake wear. Regularly check the brake pads and discs for wear and ensure they are replaced when necessary to maintain braking performance and safety.
  • Engine Overheating: In the scorching heat of the UAE, engine overheating can occur. Ensuring that the coolant is topped up and the cooling system is functioning correctly can prevent overheating. Regular checks during servicing can keep this issue at bay.
  • Tire Degradation: The hot roads can cause faster tire wear and degradation. Regularly check tire pressure and tread depth, and ensure tires are rotated and aligned as part of your vehicle’s maintenance schedule to extend their life.
  • Oil Leaks: Oil leaks can sometimes be a problem, particularly in older Lexus models. Regularly checking the oil level and for any signs of leaks can help catch and address this issue early. Ensure gaskets and seals are inspected during service visits.
  • Electrical Issues: Electrical issues, such as malfunctioning window regulators or door locks, have been reported. Regular diagnostics checks can identify potential electrical faults before they become major problems.
  • Fuel Pump Failures: Some Lexus owners have encountered fuel pump failures. Keeping an eye on your vehicle’s performance and fuel efficiency can provide early warning signs. Fuel system inspections during regular servicing can help prevent unexpected failures.

It’s important to note that not all Lexus models will experience these issues, and many can be prevented or mitigated with regular maintenance and care. Ensuring your Lexus is serviced regularly, especially in the demanding conditions of the UAE, can help save you from expensive repairs and extend the life of your vehicle.

Lexus Achievements & Awards

Fun Facts about Lexus

Lexus work shop

Lexus, renowned for its luxury, innovation, and reliability, boasts a rich history filled with interesting facts, notable achievements, and unique contributions to both the automotive world and popular culture. Here are some intriguing aspects of Lexus that highlight its distinguished presence and legacy.

  • Brand Name Origin: The name “Lexus” is derived from a combination of the words “luxury” and “elegance,” signifying the brand’s commitment to producing vehicles that epitomize both qualities. Another interpretation suggests that Lexus stands for “Luxury EXports to the US,” highlighting its aim to compete in the American luxury car market.
  • Quality and Reliability: Lexus frequently tops the charts in reliability and customer satisfaction surveys. It has received numerous accolades from J.D. Power for its build quality and owner satisfaction.
  • Hybrid Pioneer: Lexus was one of the first luxury car brands to introduce a hybrid model, the RX 400h, in 2005. This move paved the way for a comprehensive lineup of hybrid luxury vehicles, demonstrating Lexus’s commitment to innovation and environmental sustainability.
  • Racing Achievements: Lexus has actively participated in motorsports, achieving success in series such as the IMSA SportsCar Championship. The brand’s commitment to racing underscores its dedication to performance, durability, and technological advancement.
  • F Performance Line: Inspired by its motorsport heritage, Lexus developed the “F” performance line, including models like the RC F and GS F, offering high-performance luxury vehicles that draw from the brand’s racing experience.
Exclusive Collaborations and Special Editions
  • Lexus LFA: The LFA, a limited-edition supercar, showcases Lexus’s engineering marvels, with only 500 units produced. It’s known for its carbon-fiber construction and a high-revving V10 engine.
  • Art and Design Collaborations: Lexus has collaborated with artists and designers to create unique installations and experiences, reflecting its philosophy of blending technology with artistry.
Concept Car Designs
  • Visionary Concepts: Lexus regularly unveils concept cars that showcase futuristic design and technology. These concepts often highlight the brand’s forward-thinking approach to mobility, sustainability, and luxury, setting the stage for future innovations in the automotive industry.

Frequently Asked Questions

Lexus FAQs

The name “Lexus” is believed to be derived from the words “luxury” and “elegance,” reflecting the brand’s commitment to luxury and sophisticated design. Another interpretation suggests it means “Luxury EXports to the US.”

Lexus was founded in 1989 as the luxury vehicle division of Toyota Motor Corporation, aiming to compete with European and American luxury car brands.

The first car produced by Lexus was the LS 400, a full-size luxury sedan, launched in 1989. It was acclaimed for its smooth performance, quietness, and build quality.

Lexus sets itself apart with its commitment to quality, reliability, customer service, and innovative technology, including pioneering work in hybrid vehicles within the luxury market.

Yes, Lexus has been a leader in luxury hybrid vehicles since introducing the RX 400h in 2005 and now offers a wide range of hybrid models across its lineup.

Most Lexus models are designed to run on premium unleaded gasoline for optimal performance, but some models can use regular unleaded. Always check your owner’s manual for your specific vehicle’s requirements.

The Lexus LFA is a limited-edition supercar produced by Lexus. Known for its carbon-fiber construction, high-revving V10 engine, and exclusivity with only 500 units built, it represents the pinnacle of Lexus engineering and performance.

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