Subaru in Dubai - Complete Model Range & Advanced Tech

Subaru, a distinguished Japanese automobile brand, has carved a unique niche in the global automotive landscape. Renowned for its commitment to safety, reliability, and its signature use of boxer engines, Subaru’s vehicles are engineered to deliver exceptional performance and comfort. As a subsidiary of Subaru Corporation, it has consistently pushed the boundaries of automotive technology, ensuring that every vehicle is synonymous with durability and innovation.

The brand’s logo, featuring the star cluster against a deep blue background, encapsulates Subaru’s ambition and its celestial namesake, which means “united” in Japanese. Subaru’s increasing popularity worldwide is a testament to its ability to adapt and respond to the evolving needs of drivers, offering a diverse lineup of vehicles that cater to a broad spectrum of preferences and lifestyles. This global recognition underscores Subaru’s steadfast presence in the automotive industry, as it continues to inspire loyalty and enthusiasm among its expanding base of customers.

Subaru's Popularity in UAE

Presence of Subaru in Dubai

Subaru has established a formidable presence in the United Arab Emirates, with Dubai, in particular, showcasing the brand’s robust popularity. The city’s streets are a testament to the brand’s appeal, with a wide array of Subaru models frequently seen navigating the bustling cityscapes and serene desert outskirts alike. This popularity can be attributed to Subaru’s reputation for manufacturing vehicles that are not only reliable and durable but also well-suited to the diverse and demanding driving conditions found in the UAE. From the compact Impreza to the rugged Outback, Subaru offers a vehicle for every lifestyle, making it a preferred choice for a wide range of consumers in the region.

Why Choose Subaru in the UAE

  • Durability and Reliability: Subaru’s commitment to quality and durability resonates well with UAE residents, who value long-lasting vehicles that can withstand the harsh climate and demanding road conditions. The brand’s cars are renowned for their reliability, a crucial factor for drivers in the Emirates.
  • Safety Features: Safety is a paramount concern for drivers in the UAE, and Subaru’s advanced safety features, including the EyeSight driver assist technology, provide peace of mind for families and individuals alike. These innovative safety measures are a significant selling point, ensuring that Subaru stands out in a competitive market.
  • Performance and Comfort: Subaru’s vehicles are engineered to offer a balanced combination of performance and comfort. The unique boxer engine and Symmetrical All-Wheel Drive system deliver a smooth and responsive driving experience, ideal for the UAE’s wide highways and off-road adventures.
  • Value for Money: Offering competitive pricing without compromising on quality or features, Subaru presents a compelling value proposition for buyers in the UAE. The brand’s vehicles maintain high resale values, making them a smart investment for cost-conscious consumers.
  • Comprehensive After-Sales Support: Subaru’s strong network of dealerships and service centers across the Emirates ensures that owners receive prompt and efficient after-sales support. This commitment to customer satisfaction further enhances the brand’s appeal among UAE residents.
Subaru In Dubai

Diverse Subaru Models Lineup in UAE

Cmprehensive Range of Subaru Models


  • Subaru Impreza: The Subaru Impreza stands as a compact sedan that delivers a unique blend of efficiency, comfort, and all-wheel-drive capability. Renowned for its fuel efficiency and spirited driving experience, it's an ideal choice for those who seek reliability and performance in a compact package.

  • Subaru Legacy: The Subaru Legacy is a mid-size sedan that offers a spacious interior, advanced safety features, and exceptional comfort. Equipped with Subaru's Symmetrical All-Wheel Drive system, it provides a secure and responsive driving experience, making it perfect for both daily commutes and longer journeys.


  • Subaru Outback: The Subaru Outback is a versatile SUV that combines the comfort of a passenger car with the off-road capabilities of an SUV. It's known for its spacious interior, advanced safety technologies, and the ability to handle a variety of driving conditions with ease, making it a favorite among adventure enthusiasts.

  • Subaru Forester: The Subaru Forester is a compact SUV that excels in safety, versatility, and performance. It offers ample cargo space, top-notch safety features, and a comfortable ride, making it ideal for families or anyone who leads an active lifestyle.

Sports Cars

  • Subaru BRZ: The Subaru BRZ is a sports coupe that stands out for its rear-wheel-drive configuration, precision handling, and exhilarating performance. It's designed for the driving enthusiast, offering a pure sports car experience with a focus on agility and fun behind the wheel.

  • Subaru WRX: The Subaru WRX is a performance sedan with a rally heritage that delivers exhilarating acceleration and sharp handling. Known for its turbocharged engine and Symmetrical All-Wheel Drive, it provides a dynamic and engaging driving experience for performance enthusiasts.


  • Subaru Crosstrek: The Subaru Crosstrek is a compact crossover that offers the perfect blend of practicality, comfort, and off-road capability. With its raised suspension and all-wheel-drive system, it's equipped to take on various terrains while ensuring a comfortable ride.

  • Subaru Ascent: The Subaru Ascent is a family-oriented SUV that provides ample space, with three rows of seating to accommodate up to eight passengers. It features a range of advanced safety and convenience technologies, making it an ideal choice for families seeking a reliable and versatile vehicle for all their adventures.

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Innovation in Modern Subaru Models

Advanced Subaru Tech Features

Subaru Models

Subaru has long been celebrated for its commitment to innovation and technology, seamlessly integrating advanced features into its vehicles to enhance safety, performance, and comfort. These technological advancements not only set Subaru apart in a competitive market but also ensure a more connected, secure, and enjoyable driving experience for its users. 

  • Subaru EyeSight Driver Assist Technology: EyeSight is a high-end system that monitors traffic movement, optimizes cruise control, and warns drivers if they sway outside their lane. The pre-collision braking feature can even apply full braking force in emergency situations, significantly enhancing overall vehicle safety.
  • STARLINK Multimedia: Subaru’s STARLINK Multimedia system offers an interactive experience with both Apple CarPlay and Android Auto integration. It provides hands-free connectivity and access to apps, entertainment, and navigation, ensuring a safe and enjoyable journey.
  • DriverFocus Distraction Mitigation System: This system is designed to reduce distracted driving by alerting the driver when it detects signs of distraction or fatigue. It uses facial recognition software to monitor the driver’s attention to the road, enhancing safety for everyone on board.
  • Symmetrical All-Wheel Drive: Subaru’s Symmetrical All-Wheel Drive system delivers exceptional stability, efficiency, and a quick response to driving conditions. By evenly distributing power for maximum traction, it provides superior control and confidence in all driving conditions.
  • X-MODE with Hill Descent Control: X-MODE optimizes the Symmetrical All-Wheel Drive system for maximum traction on slippery surfaces. Hill Descent Control gives drivers extra confidence by maintaining a constant speed when descending steep inclines, improving vehicle control.
  • Turbocharged Engines: Subaru’s turbocharged engines offer a remarkable balance of performance and efficiency. These engines provide robust power, immediate acceleration, and surprisingly economical fuel consumption, making Subaru vehicles both thrilling and practical to drive.
  • Advanced Adaptive Cruise Control with Lane Centering: This feature goes beyond traditional cruise control by not only maintaining the set speed but also adjusting the speed to keep a safe distance from the car ahead. Lane Centering assists the driver in keeping the vehicle centered in its lane, making long drives less tiring and safer.

Frequently Asked Questions

Subaru FAQs

Subaru is distinguished by its commitment to safety, reliability, and its standard Symmetrical All-Wheel Drive system in most models, offering superior stability and traction.


Yes, models like the Subaru Outback and Forester are well-equipped for off-road adventures, thanks to features like high ground clearance and X-MODE technology.


Yes, Subaru’s STARLINK Multimedia system supports both Apple CarPlay and Android Auto, allowing for seamless smartphone integration for music, navigation, and more.

The Subaru Impreza is among the most fuel-efficient models, especially in its sedan configuration, offering impressive mpg figures for both city and highway driving.

Subaru offers hybrid models, such as the Subaru Crosstrek Hybrid, and is working on expanding its lineup to include electric vehicles (EVs) to meet growing demand for eco-friendly options.

Subaru recommends servicing your vehicle every 6,000 miles or 6 months, whichever comes first, for standard maintenance. However, check your owner’s manual for specific recommendations for your model.

The Subaru Outback is one of the brand’s best-selling models, known for its versatility, comfort, and capability as both a family vehicle and an adventure-ready SUV.



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